Expert advice from Ashley Latter

How to overcome fee objections

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Dealing with price objections can be extremely challenging, especially when a patient is shopping around.  Ashley Latter shares proven strategies to help you develop your unique selling points and increase your case acceptance without having to compromise on fees. What you’ll hear: The importance of showing empathy with patients who present cheaper options Questions to establish if a quote really …

Expert advice from Ashley Latter

How to ask for referrals

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Ashley Latter explains why obtaining referrals is the easiest way of growing your patient numbers and shares his expert advice on how to discuss this with your current patients. What you’ll hear: Common reasons that prevent dentists from asking for referrals and how to overcome them The three main benefits of asking for referrals A basic script to help you …

Expert advice from Ashley Latter

Why dentists find discussing fees challenging

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Ashley Latter explains the reasons why many dentists find it difficult to discuss fees with patients. He suggests easy to implement ways to overcome these difficulties and illustrates what can happen if you don’t. What you’ll hear: Why Dentists find talking fees challenging Reasons why 90% of patients don’t buy on price The danger to your nett profit by reducing …

How to effectively sell your membership plan

Ashley Latter shares his advice for promoting your membership plan in practice

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Ashley covers all the important things you need to think about when promoting your plan. He explains the importance of ensuring your whole team is clear why you have a plan. He covers what they need to know with regards to the advantages to the business, the team and the patients, and how it fits into your vision for the …

Expert advice from Ashley Latter

How to make your reception first class

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With the possibility that each potential patient is worth up to £3,000, it’s vital that your reception team are confident converting enquiries into patients. Ashley shares his top tips to ensure this always happens and to make your reception team really stand out from the crowd. What you’ll hear: Common mistakes practice reception teams often make The four-step approach to …

Six moments of truth in the patient journey

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Ashley Latter and Chris Barrow ‘step into’ the patient journey and focus on six instances which are vital to either attracting a new patient, or keeping the ones you have. Referring to these instances as ‘the moments of truth’, they offer a range of ways to help you improve these areas within your patient journey.