10 advertising mistakes

Are you getting the most from your Facebook ads?

Brendon Macdonald Social Media and Digital Marketing Leave a Comment

Facebook adverts are a key tool for dental practices to reach prospective new patients and engage their existing patients who use social media. In fact, if you want to grow your business, you cannot avoid using Facebook ads if you want to promote your services. A study from Social Bakers found that between February 2012 and March 2017, organic reach …

Marketing – Don’t Lose The Plot!

Guest Writer Marketing and Design Leave a Comment

Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation, which seems a sensible response, but are they achieving a good return on their investment?