Practice What You Preach – Free To Market?

Guest Writer Practice Management Leave a Comment

Former Technical Director at Practice Plan, Graham Penfold is renowned for his expertise in strategically advising dental practices and writing on policy and managerial issues affecting dentistry. Here, Graham shares his knowledge on using incentives in the practice.

Rewards, promotions and special offers; tantalising words for some and an anathema to others, but becoming increasingly common amongst dentistry where practices are looking for more ways to attract new patients. I find that more and more practices are asking ‘What incentives could be offered to patients as an incentive to refer patients or join a dental plan without falling foul of the GDC guidelines?’ Therefore, I decided to write to the GDC and ask them four specific questions:

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Practice what you preach

Practice What You Preach – Marketing On A Tiny Budget

Guest Writer Marketing and Design Leave a Comment

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here.

Earlier this year I delivered a couple of events entitled ‘marketing on a budget’. As the current economic climate continues to squeeze every practice’s finances, I thought I’d share just a few of those ideas with you.

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