I believe that the main reason why practices do not write newsletters is based upon not knowing what to write and who to include. The first part of doing a newsletter has to be scheduling them into your marketing vision; our newsletters always go out in the spring and the autumn and I have a real passion for them. Newsletters take time to write with clear focused objectives.
Laura Horton explains how going above and beyond expectations is the key to creating dedicated fans and attracting new patients to your practice.
Are your team working together to meet their fullest potential? If not then read on to find out Emma John’s five top tips on how you can get your team working together more effectively.
Over the next few weeks we’ll be sharing some top tips on various business topics from our consultants and colleagues in the industry. And who best to start with than our very own Les Jones!
Many employers are under a misconception that an employee has the right to change their hours and work flexibly if they want to, however, this isn’t strictly the case. Here, Employment Law and HR specialists Peninsula Business Services update us on the ins and outs of flexible working.
It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than ever to talk to their dentist, but is the profession doing everything it can to match up to this?
Sarah Whittall, Events and Marketing Coordinator at Practice Plan, gives us an insight into what we can expect from this year’s BDIA Dental Showcase.
The year was 1988, Bros were number 1 and I was a 15 year old schoolboy being asked what I wanted to do for a career. Our careers officer was called Mr Simms. All I can remember is that he had broken glasses on and spoke in a very North Walian accent, ‘So Cartwrigghhhttt, what you looking to doooo after schooooool?’ I had always enjoyed drawing, so I replied, ‘Something to do with art, sir?’Read More
Practice Marketing Coordinator, Becky Lawrence, shares her experience of heading over to Solihull to hear Les Jones impart his wise words of marketing wisdom!
Do you measure the success of everything you do in your dental practice? Is measurement a way of life for you and your team? Do you think it’s important?
Here, Nigel Jones talks about the topic of business measurement and whether it really is important.Read More