Les: Hi Nigel, so we’re here to pick up from our first blog on the patient journey. If you remember,
last time, we talked about building your reputation as a dental practice, your marketing and your website, and referrals. All the types of things that get a patient into the practice. So to move along the journey some more it would be good if we could discuss the first time a patient gets in touch with the practice in response to some of that marketing material.
Let’s just start with the patient’s first contact which could be a couple of ways I suppose. Firstly, a telephone call or email and then possibly actually calling into the practice. In fact that initial telephone call is extremely important in terms of whether that enquiry turned into an actual patient in the chair or it kind of just drifts off in the breeze somewhere.Read More