Below you'll find a list of all posts that have been categorized as “Social Media and Digital Marketing”
You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter of seconds to impress them and stop them leaving your site – 55% of people spend fewer than 15 seconds on a page. So, how …
Let’s face it, for most potential new patients, all roads lead to your website. If they’re looking for a new dentist, the most likely route is to do a Google search. And, if they’ve been referred by a friend or relative, most people would check you out via your website before making contact. So, without a doubt, your website is …
31 million people in the UK alone use Facebook – that’s equivalent to 60% of the population!* With so many people actively using Facebook, it makes it an incredibly powerful marketing tool for your business. Not only can it assist you in building relationships with your patients but it can also help you to attract new ones through the door. …
Is your practice getting the most out of Facebook? Here, Regional Support Manager, Emma Sillars, shares her Facebook tips to help you to get the most out of your practice marketing.
In this episode of Bodcast, host, Branding and Communications Coordinator, Becky Hargreaves is joined by Wesleyan’s Social Media Manager, Richard Eccleston. Together, they explore how you can adopt social media as a marketing tool in your dental practice, providing you with practical hints and tips that you can take away and implement.
Attracting new patients is one of the greatest challenges for most dental practices. It’s a competitive world out there and consumers are more fickle than they have ever been. What’s more, they are increasingly making decisions in a shorter space of time, based more on a gut feeling than an analysis and assessment of the facts. Now, let’s imagine a …
No one chooses a new dentist these days without first checking out their website; it’s convenient and not time restrictive. As a result, having a strong dental practice website presence becomes more and more important. Read on to discover Practice Plan’s ten tips to increase your dental practice website presence:
Take a minute to think about it… What would happen if one of your staff members were to put an incriminating photograph or status on their Facebook profile, which wasn’t an appropriate representation of how they are in the workplace, and a patient were to see it?
Believe it or not there is some etiquette to how the big wide world of social media works. Here, social media agency ApexHub discuss what they consider to be bad social etiquette (or ‘netiquette’) and how people should apply courtesy, good manners and common sense to the world of social media, just like they would in real life!
You may remember a couple of weeks ago we posted a blog detailing the upcoming changes to the look and feel of Facebook. Well, Twitter have jumped on the bandwagon too! Here, Martin Mulrooney from social media agency ApexHub, explains these changes.