In conversation with Yasmin Allen

The digital revolution is coming, is dentistry ready?

Practice Plan Podcasts, Social Media and Digital Marketing Leave a Comment

Yasmin Allen discusses how dentistry cannot ignore advancements in digital technology. She talks about the importance of workforce strategy and training in order to maximise the potential for digital change within both NHS and private dentistry. What you’ll hear: What ‘digital’ means in the context of dentistry The ways in which practices, patients and clinicians can benefit from digitisation How …

Put yourself in the picture

Putting yourself in the picture

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at the most dental practices in the UK. The number is a little vague, but I reckon he’s either the principal or an associate at over …

Expert advice from Myke Woollett

Explaining the basics of marketing metrics

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Digital marketing expert Myke Woollett explains the basics of marketing metrics for a typical dental practice. He discusses the reasons why you should think about marketing metrics and shares easy to implement advice about where to start. What you’ll hear: The relevance of marketing metrics in your Practice How buyer behaviour impacts on your bottom-line growth Advice about the best …

Why dentists should be on Instagram

Why Dentists Should Be On Instagram

Brendon MacDonald Social Media and Digital Marketing Leave a Comment

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million of those being daily active users (according to Instagram stats), this platform has the capacity to be a powerful tool for businesses to meaningfully engage …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

10 advertising mistakes

Are you getting the most from your Facebook ads?

Brendon Macdonald Social Media and Digital Marketing Leave a Comment

Facebook adverts are a key tool for dental practices to reach prospective new patients and engage their existing patients who use social media. In fact, if you want to grow your business, you cannot avoid using Facebook ads if you want to promote your services. A study from Social Bakers found that between February 2012 and March 2017, organic reach …