Expert advice from Myke Woollett

Explaining the basis of marketing metrics

Practice Plan Podcasts, Social Media and Digital Marketing Leave a Comment

Digital marketing expert Myke Woollett explains the basis of marketing metrics for a typical dental practice. He discusses the reasons why you should think about marketing metrics and shares easy to implement advice about where to start. What you’ll hear: The relevance of marketing metrics in your Practice How buyer behaviour impacts on your bottom-line growth Advice about the best …

Why dentists should be on Instagram

Why Dentists Should Be On Instagram

Brendon MacDonald Social Media and Digital Marketing Leave a Comment

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million of those being daily active users (according to Instagram stats), this platform has the capacity to be a powerful tool for businesses to meaningfully engage …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

10 advertising mistakes

Are you getting the most from your Facebook ads?

Brendon Macdonald Social Media and Digital Marketing Leave a Comment

Facebook adverts are a key tool for dental practices to reach prospective new patients and engage their existing patients who use social media. In fact, if you want to grow your business, you cannot avoid using Facebook ads if you want to promote your services. A study from Social Bakers found that between February 2012 and March 2017, organic reach …

Seven things your home page must have

Tips for getting the most from your homepage

Richard Hatton Marketing and Design, Social Media and Digital Marketing Leave a Comment

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter of seconds to impress them and stop them leaving your site – 55% of people spend fewer than 15 seconds on a page. So, how …

Making your website more attractive

Making your website more attractive!

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Let’s face it, for most potential new patients, all roads lead to your website. If they’re looking for a new dentist, the most likely route is to do a Google search. And, if they’ve been referred by a friend or relative, most people would check you out via your website before making contact. So, without a doubt, your website is …