Transparency Equals Trust

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Les Jones, Marketing Director at Practice Plan, explains why it’s every dentist’s responsibility to make sure patients are well-informed. I recently stopped off at a well-known tyre chain to get my car tyres checked. On the face of it, the experience couldn’t have been better. It turned out that I only needed two new tyres, when I’d braced myself for three… …

How To Recruit More Patients Onto Plans – Part Two

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In the second of two blog posts covering recruiting more patients onto your plan, Former Technical Director at Practice Plan, Graham Penfold, looks at using incentives, marketing and training. To incentivise your staff towards recruiting more patients onto plans, you might want to consider putting a nominal sum, say £10 for each patient recruited, into a kitty to be shared …

How To Recruit More Patients Onto Plans – Part One

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In the first of two blogs, Former Technical Director at Practice Plan, Graham Penfold, focuses upon getting started and effective communication. Dentists often comment that they would like to recruit more patients onto their practice membership plans but are uncertain about how to set about achieving this. There are several ways of optimising patient plan uptake and the first steps …

The Reasons Why My Hairdresser Visited Six Dental Practices – By Ashley Latter

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Ashley Latter, one of the most sought-after speakers and coaches on the UK dental scene, shares the reasons behind why his hairdresser visited six dental practices… Yesterday, I was having my haircut and I noticed my hairdresser wore some invisible braces. She was having her teeth straightened. As I work in the dental industry, I was obviously interested to learn …

The Importance Of Communication – Do You Have A Learn And Act Culture?

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …

Interacting With Your Patients – The Confidence Conundrum

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Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he looks at the issue of confidence in respect of dentists’ interactions with patients. Even after 20 years of working with dental practitioners, I’m still surprised at how often I find myself in practice meetings wrestling with the question ‘why …

RABBITRABBITYAPYAPJABBERJABBER BUNNYBUNNY! – More Talking Means More Ideas!

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The title doesn’t really give much away, right? Les Jones, Marketing Director at Practice Plan, shares how stimulating debates and discussions with your teams can stimulate ideas to help your practice grow. How do you think the rules of football could be improved? How do you think we could get people to recycle more? How do you think we could …

Recruitment and Retention – Short Notice Requires Swift Action!

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Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong. There are many things that you can implement to help achieve a full appointment book, including a clean and professional environment, friendly and helpful staff, a wide range of …

Nigel Jones

Successful Management – Tackling The Pressures Of Managing Your Practice

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Nigel Jones, Sales Director at Practice Plan, talks about the importance of having a sense of control when managing a practice, and where to seek the appropriate advice should you require it. It’s not often a very enjoyable and positive evening with two happy and motivated partners at a dental practice in the North West leaves you worrying, but this …

Customer Service – Keeping Focused in Tough Times

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Practice Plan’s Former Technical Director Graham Penfold shares what he thinks are some of the most important areas to keep your practice at its best during tough times. Many businesses are having a tough time battling through the recession. So, in times like these, there are three key areas to focus on – exceptional customer service, choice and information.