Practice What You Preach – Free To Market?

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Former Technical Director at Practice Plan, Graham Penfold is renowned for his expertise in strategically advising dental practices and writing on policy and managerial issues affecting dentistry. Here, Graham shares his knowledge on using incentives in the practice. Rewards, promotions and special offers; tantalising words for some and an anathema to others, but becoming increasingly common amongst dentistry where practices are looking …