It’s all about data capture! Many practices aren’t aware of how important it is to have a data capture process in place, so this week Chris Barrow shares an excellent case study to reinforce why capturing e-mail addresses and permissions should be an absolute ‘must’ when it comes to your marketing strategy!
Ashley Latter explains why it’s important to make sure you know your costs when it comes to your pricing structure. Have you ever been in the situation where you’ve been quoting a patient and, before you’ve realised what you’re doing, you’ve offered them a discount without them asking? Have you ever carried out a basic procedure free of charge because …
‘Measure new Enquiries’ is today’s top tip courtesy of Richard Collard from Medenta.
Treatment coordination experts Laura Horton and Michael Bentley, from Horton Consulting, share their five top tips on how you can be the best Treatment Coordinator (TCO) that you can be!
This week our ‘top tip’ comes from a man who knows all there is to know about selling – Ashley Latter.
I believe that the main reason why practices do not write newsletters is based upon not knowing what to write and who to include. The first part of doing a newsletter has to be scheduling them into your marketing vision; our newsletters always go out in the spring and the autumn and I have a real passion for them. Newsletters …
Laura Horton explains how going above and beyond expectations is the key to creating dedicated fans and attracting new patients to your practice.
Are your team working together to meet their fullest potential? If not then read on to find out Emma John’s five top tips on how you can get your team working together more effectively.
Over the next few weeks we’ll be sharing some top tips on various business topics from our consultants and colleagues in the industry. And who best to start with than our very own Les Jones!
Many employers are under a misconception that an employee has the right to change their hours and work flexibly if they want to, however, this isn’t strictly the case. Here, Employment Law and HR specialists Peninsula Business Services update us on the ins and outs of flexible working.