Les Jones

Marketing – New Patient Sale: Now On!

Guest Writer Marketing and Design Leave a Comment

Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in …

Nigel Jones

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

Guest Writer Marketing and Design Leave a Comment

Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring theme as I travel around the UK visiting dental practices is marketing and, in particular, how best to attract new patients. I am often asked …

Practice what you preach

Practice What You Preach – Marketing On A Tiny Budget

Guest Writer Marketing and Design Leave a Comment

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a budget’. As the current economic climate continues to squeeze every practice’s finances, I thought I’d share just a few of those ideas with you.