In focus

Putting your practice images in focus

Laura Hodgin Marketing and Design Leave a Comment

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a poor reflection of you and your services. Here’s our guide to selecting images and the best places to use them to help you gain patients …

Expert advice from Les Jones

Issues you’re overlooking in practice

Guest Writer Marketing and Design, Podcasts, Practice Management Leave a Comment

Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could be doing to your business and how to address it. What you’ll hear: Examples of things you might be overlooking The impact an unresolved issue …

Do you need a rebrand?

5 easy ways to tell if you need to consider rebranding

Laura Weaver Marketing and Design Leave a Comment

How you brand your practice (through your logo, marketing literature and décor) is essential in making the right connection and impression with your target audience. But is your branding truly reflecting the personality and positioning of your practice? In this blog, we’ll be looking at the ‘red flags’ you need to watch out for if your branding is hindering rather …

Lost signals

What’s your signal to noise ratio?

Les Jones Marketing and Design Leave a Comment

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a bit – searching online, asking a few friends for referrals and checking out a few websites. Now imagine that, as I’m doing that, we managed …

Push your practice newsletter

How to push your practice newsletter to the next level

Laura Weaver Marketing and Design Leave a Comment

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and don’ts for putting an engaging newsletter together for your patients with a focus on the content needed to boost treatment uptake.

Put yourself in the picture

Putting yourself in the picture

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at the most dental practices in the UK. The number is a little vague, but I reckon he’s either the principal or an associate at over …