Push your practice newsletter

How to push your practice newsletter to the next level

Laura Weaver Marketing and Design Leave a Comment

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and don’ts for putting an engaging newsletter together for your patients with a focus on the content needed to boost treatment uptake.

Put yourself in the picture

Putting yourself in the picture

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at the most dental practices in the UK. The number is a little vague, but I reckon he’s either the principal or an associate at over …

The importance of listening to your customers

Guest Writer Marketing and Design, Podcasts Leave a Comment

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.

Evolution of Brand

The changing brand landscape in dentistry

Les Jones Marketing and Design Leave a Comment

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get out …

Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …